In 2018 consumers around the globe spent about $125 billion dollars in the pet care market, with consumers in the U.S. spending about $91.1 billion on pet food and treats. This shows an increasing market for designers to create interesting and creative packaging options to illustrate a plethora of marketing options to pet owners, especially to health-conscious pet parents.

The purpose of this project was to create a fictitious animal food company for either dogs or cats while creating a consistent theme for a small variety of packaging options for both dry and wet food choices.